It’s nearly impossible to not be familiar with this title sequence, considering that “Law & Order” is on TV 24-7. But what’s that font? It’s Friz Quadrata, and two years ago I began noticing it everywhere. It all started with a ramen noodle flavor packet:
And I began taking pictures of Friz Quadrata whenever I saw it. I’ve decided to put those pictures up in this blog, Special Typography Unit, to make some use of my odd obsession. I hope you enjoy it. Chung chung!
1 response so far ↓
drewd – Typographically Wired // February 4, 2008 at 8:11 pm
[...] I drew laughter and mockery for not focusing on the more typically recognized, but no more valid, aesthetic qualities of the advertisement (I’m talking about the half-naked underwear model), but I stood my ground. I don’t have anyone for whom to buy lingerie, and I’m not sure I would if I did, and certainly not on the merits of a Super Bowl commercial. On the other hand, I was genuinely interested today to discover that the Law & Order typeface is called Friz Quadrata, and that it is used on ramen flavor packets. [...]
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